"L.N.E.R. - Skegness Is So Bracing, 1908" A4 Glossy Vintage Railway Poster Art Print

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The best examples provoked conversation, were discussed in the press and were sometimes brought to life on stage. Please note: Photos are required for me to make a damage claim with Royal Mail and will help me to resolve your refund as quickly as possible. Another version produced as part of the LNER’s ongoing ‘It’s Quicker by Rail’ advertising campaign was created in 1908. The latter became Hassall’s second home following their first holiday there in 1908; in the 1920s, he designed a poster for the town, of a little girl in a large bonnet on the beach.

Pastiche of John Hassall's famous railway poster, Skegness is so bracing, first issued by the Great Northern Railway in 1908. The poster famously depicts a fisherman skipping along the beach, with the slogan “Skegness is SO bracing”.

There are different versions of the travel poster but the fisherman and slogan are always part of the design with the original painting hanging in the town hall at Skegness. John Hassall's 'Skegness is SO Bracing' is one of the most iconic British railway posters and has been a popular image since its first publication by the Great Northern Railway in 1908. Colour lithograph poster showing a picture of a fisherman wearing a black hat, blue jumper, white breeches, and thigh-length Wellingtons. In some cases certain artefacts and age-related marks may have been left to preserve the vintage feel of the original print. Hassall’s image, a perfect partner to the slogan provided by Great Northern Railway, boiled the resort down to three key elements: sea, sand and that bracing fresh air.

The combination of comedy and parody makes it impossible not to smile at this playful interpretation. In the 1840s, David Cox began to regularly visit Wales and, at the seaside town of Rhyl, painted numerous scenes in watercolour and oils (such as Rhyl Sands, above). Teeming with detail and activity, the painting was eventually bought by Queen Victoria, who had fond memories of visiting Ramsgate with her mother between 1825 and 1836. He is claimed to have said that Skegness “…is even more bracing and attractive than I had been led to expect”.Posters are posted in either a hard backed envelope clearly marked ‘Do Not Bend’ or a sturdy postal tube.